A review by startjpw23
The LEGO Story: How a Little Toy Sparked the World's Imagination by Jens Andersen

informative inspiring reflective medium-paced

4.0

The book gives the history of the Lego corporation from before it started up to very recent times. The book has chapters for each decade from the 1920's to the 2010's. It actually starts a little before the 1920's. Lego was formed in Denmark. It is as much a memoir of the Christiansen/Kristiansen family (they used both spellings) as it is of the formation and growth of the Lego corporation. This family started the corporation and continue to own and run it through 4 generations. There were a fair number of conflicts between the family members though out the history of the corporation. The book is also about the changing social and business climates over the years. I build Legos and love them. This book was ideal for me. It would be ideal for others who build Legos and want to learn about the history of the corporation. People who are interested in reading how the business climate changed over the years might also like this book. Besides these 2 groups, I'm not sure it would have great appeal.