A review by bootman
Noise: A Flaw in Human Judgment by Cass R. Sunstein, Daniel Kahneman, Olivier Sibony

5.0

When you think of the best research behind our flaws in judgement and decision making, you think of Nobel prize winner Daniel Kahneman. I love Kahneman’s work as well as the work and books from Sunstein and Sibony. So, when I heard about this book, I knew I needed to get it. But what is “noise”? If you’ve ever wondered how people and even experts can make different decisions provided the same information, that’s typically due to “noise”. Or if you’ve wondered why your personal decisions on the same subject vary, it’s often due to noise as well. Noise branches off from the original research around thinking errors, so understanding how noise plays a role can help us make better decisions in our lives as well as in the work place.

This is a fantastic book, but much like Kahneman’s previous book, it’s a long one. I’m a fan of reaching as wide of an audience as possible, and I personally feel that this book was a bit too long. But who am I to judge? Kahneman’s previous book still sells like hotcakes to this day. Hopefully, like the other work from these gentlemen, this book is referenced by other books on the topic of thinking errors and decision making to reach more people.