This was a really fun and for the most part interesting book to read! There are lots of snarky stories and great tips that you could apply to pretty much any workplace situation. Branson appeared to me as both arrogant (a little bit) and endearing (absolutely) at the same time. Nonetheless, I enjoyed the casualness of this book -- almost as if you were sitting across the kitchen table with him at his Necker Island home just having a great, informal conversation. He doesn't seem rigid at all -- but personable, approachable, and of course fun and intelligent. If you don't feel like reading the whole book (but it was a quick, easy read) you could just flip to the back and read Branson's ten most important takeaways. On the whole, I enjoyed this book and recommend it.