3.0

I really, really liked many of the concepts in this book, particularly around the importance of establishing credibility in order to achieve trust... and the 4 cores of credibility - Integrity, Intent, Capabilities, and Results.

The book, however, was really too long. And at times the examples were a bit pompous.

But still important concepts that I have shared with my team as work as we work to improve customer service and to become a "valued financial partner".