A review by yaltidoka24
Hooked: How to Build Habit-Forming Products by Nir Eyal

3.0

Listened to this on Audible and finished it pretty quickly. Reading it may be more helpful to see some of the diagrams and illustrations to drive the points home. If you are aware of some of the tactics which current companies in the social media world are employing then this may not be a life-changing book. However, it does structure these tactics in a more scientific way by introducing the psychological terminology to explain it clearer. The biggest takeaway for me is how do you generate that hook cycle which he breaks down as trigger, action, variable reward, and investment.