Take a photo of a barcode or cover
A review by _walter_
Nudge: The Final Edition by Richard H. Thaler, Cass R. Sunstein
2.0
Let's keep this short: save your time and money and instead listen to episode #474 of the Freakonomics Podcast titled "All you need is nudge". It's the same content minus all the fluff. You're welcome...
The book's kernel is the following: if you want people to change or adopt a particular stance then (1) make it easy for them to do it, and (2) make it worth their while.
Great book if it's the first time you hear about "choice architecture" or "paternalistic libertarianism". It's too light on substance to be a reference of any kind (though it doesn't pretend to be), but a decent introduction nonetheless.
The book's kernel is the following: if you want people to change or adopt a particular stance then (1) make it easy for them to do it, and (2) make it worth their while.
Great book if it's the first time you hear about "choice architecture" or "paternalistic libertarianism". It's too light on substance to be a reference of any kind (though it doesn't pretend to be), but a decent introduction nonetheless.