A review by sipho_md
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

3.0

I don't know if Gary V is what would be referred to as a "marketing guru" but this book certainly drives up that road. Its a work directed at those in charge of marketing and branding in organisations.

There are a few practical take-aways and a fair amount of fluff. The case studies on successful and unsuccessful use of social media are instructive, although dated. This book was published in 2013.

In the end, its an alright read. I took what I needed from it, which was mostly helpful, and skimmed over the rest.