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A review by marija_m95
Cultish: The Language of Fanaticism by Amanda Montell
informative
fast-paced
2.75
The title indicated that this books concentrates mainly on the linguistic properties of cult language which was not the case.
The first three parts (the book is divided in 6 parts) were somewhat satisfactory, and the author had some interesting views on how cultish language works to lure a person into becoming a part of a cult and also into staying in it.
But parts four, five, six felt like reading a completely different book, concentrating on MLMs, fitness groups and online communities which we can agree are "cult like" but they are not cults in the negative sense of the word associated with groups like Heaven's Gate or Jonestown. And while it was interesting to read how these groups and organisations possess cultish qualifies and cultish language it felt far too removed from the main topic.
Other downsides of reading these were the author's writing style, especially the signposting. Reading lines as "more on that later"; "we'll discuss this in part 6"; etc. creates aversion to the book and it's not something I'd like to encounter in any type of book. It would've been more suitable if this was a research paper.
Another thing was how the author was excessively present in the book and her numerous mentions of her hate towards Donald Trump felt like she was imposing her own political views upon the reader. We can agree that politicians use language to gain following and therefore a good political orator can have many similarities with a cult leader, but when only one politician is mentioned repeatedly as a bad example the book itself becomes biased.
Overall, this book felt misleading and not what I expected. While there were some interesting points to take from it, it wasn't anything groundbreaking and nothing I haven't heard of before. There was no new knowledge or perspective to be gained from this.
The first three parts (the book is divided in 6 parts) were somewhat satisfactory, and the author had some interesting views on how cultish language works to lure a person into becoming a part of a cult and also into staying in it.
But parts four, five, six felt like reading a completely different book, concentrating on MLMs, fitness groups and online communities which we can agree are "cult like" but they are not cults in the negative sense of the word associated with groups like Heaven's Gate or Jonestown. And while it was interesting to read how these groups and organisations possess cultish qualifies and cultish language it felt far too removed from the main topic.
Other downsides of reading these were the author's writing style, especially the signposting. Reading lines as "more on that later"; "we'll discuss this in part 6"; etc. creates aversion to the book and it's not something I'd like to encounter in any type of book. It would've been more suitable if this was a research paper.
Another thing was how the author was excessively present in the book and her numerous mentions of her hate towards Donald Trump felt like she was imposing her own political views upon the reader. We can agree that politicians use language to gain following and therefore a good political orator can have many similarities with a cult leader, but when only one politician is mentioned repeatedly as a bad example the book itself becomes biased.
Overall, this book felt misleading and not what I expected. While there were some interesting points to take from it, it wasn't anything groundbreaking and nothing I haven't heard of before. There was no new knowledge or perspective to be gained from this.
Content Warnings
Graphic: Suicidal thoughts and Suicide
Moderate: Death, Grief, Gaslighting, and Religious bigotry
Minor: Sexual assault