A review by dav
Competing on Analytics: The New Science of Winning by Jeanne G. Harris, Gary Loveman, Thomas H. Davenport

2.0

This was a pretty decent overview of the reasons to pay attention to the Predictive Analytics sort of Business Intelligence. It was a bit more high level that I was hoping though. It would serve well as an introduction to someone who is just getting interested in the matter, and perhaps has to convince upper management to embrace the concepts.