A review by 2catmom
How We Decide by Jonah Lehrer

1.0

***UPDATE**
Found out his work is fabricated and book withdrawn from market. Sooo disappointing. Changed review to 1 star because who wants to read a bunch of made up crap. Will NOT be reading his other books. Forbes writes a great article at http://www.forbes.com/sites/jeffbercovici/2013/06/07/jonah-lehrers-sick-cynical-quest-for-forgiveness/ and wikipedia says: " He has published three books, two of which, Imagine and How We Decide, were withdrawn from the market by publishers after it became known that Lehrer had fabricated quotations. That led to his resignation from his staff position at The New Yorker following disclosures that he had recycled earlier work of his own for the magazine; later investigation at Wired.com, where he had previously worked, found instances of recycled content and plagiarism. He was fired from that position as a result."

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Really like it. reminded me of outliers- like how they think if go deeper. Esp having to study and learn from mistakes. have to find summary since heard on audio. But pretty much, brain can process ~7 things at a time, but our 'feels' reflect subconscious that can process more. So once you 'master' a subject, you should go with feeling or you'll choke. But if you only go with feelings, it will fail you. around and around~ balance is the best- use both, never discount something because it's not likely, and you can make better decisions.

-Simple problems require reason. (like an old calculator vs emotions for fancy computer)
-Novel problems require reason- How does your past experience help solve this problem?Are these feelings rooted in experience or are they a haphazard impulse? If problem unprecedented, then emotions CANNOT help you. however people in good moods are significantly better at solving hard problems that require insight than those who are cranky and depressed.
-Embrace Uncertainty- Otherwise so confident you disregard evidence that contradicts conclusions. Always entertain competing hypotheses. remind yourself what you don't know. Models and theories can be undone by unpredictable events. (tell me what you know, what you don't know then what you think. keep them separate)
-You know more than you know. emotional brain especially useful at helping us make hard decisions. Tuen mistakes into educational events. Benefit from experience even when not aware of benefits.Becoming an expert takes time and practice. but once you dev expertise in a particular area, it's important to trust your emotions when making decisions in that domain.
***-Think about thinking-whenever you make a decision, be aware of the kind of decision you are making and the kind of thought process it requires. study brain at work, listen to the arguments inside your head. (steer clear of stupid errors- can't avoid loss aversion unless you know that the mid treats losses diff than gains. the brain can always improve itself. tomorrow.