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A review by frootjoos
How We Decide by Jonah Lehrer
5.0
I'm glad I read this before we decided to buy a couch. After some deliberation, Jason and I were pretty good at listening to our emotional responses to the couches we saw last weekend, which was "eh." Apparently this was the proper decision-making procedure. Sweet!
I definitely recommend this book to people who are new to nonfiction, or consider themselves poor processors of non-fictional information. The audience for this book is certainly not the Ph.D. in neuroscience, but rather the "man on the street" who may have never before given thought to the way he thinks when he's making a choice.
I definitely recommend this book to people who are new to nonfiction, or consider themselves poor processors of non-fictional information. The audience for this book is certainly not the Ph.D. in neuroscience, but rather the "man on the street" who may have never before given thought to the way he thinks when he's making a choice.