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buk_worm 's review for:
In short, the book encourages to think about what you are doing and why you are doin it. Measure everything and adapt. Don't just follow the gut feeling. The downside of the book is that it is so Google focused. Of course it is, it is written as an Insight from the inside but I kept feeling like I am reading a too elaborate job ad describing work heaven, by the end of the book I grew tired of the word Googlers as some kind of elite. The super humans that rule the world. Google did a lot of things right and they have enough resources and big enough scale to run experiments and learn from the data so the ideas are good and worth considering.