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4.0
funny informative reflective fast-paced

Gad Saad is a Canadian professor of marketing, but he researches many different areas outside of his own expertise. This should be required reading on every college campus. Unfortunately those who really need to read this probably won't because they prefer to stay within their own echo chamber. 
Perhaps my favorite quotes of the book: "Life is your trigger warning."
"All roads lead to self flagellation and self loathing; the hallmark of a true progressive."
"Progressivism has become the enemy of reason."