A review by niniane
Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson

2.0

Entertaining stories about cycling and finding his life partner.

The author tries to paint himself as a risk taking, off the beaten road, maverick who cares about social causes. He says the way to do this is... maintaining 100% ownership, so that no one else has any stock or can make money when the company value goes up.

He acknowledges this comes off as "greedy and selfish" but then brushes that off. The next few pages, he talks about how he wants to leave hundreds of millions of dollars to his kids.

In another book, his wife complained about how he left her with their newborn while he went on a 2-week sport adventure overseas.

So it is another book of a founder who wants to keep all the control and money, but paint himself as a noble guy. But the cycling parts are interesting.