A review by martha_schwalbe
Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman

5.0

I think this is one of those books that I should read at least once a year, maybe every six months. Oh, that I had that kind of time. The studies cited were very interesting.
It's always good to be the voice of descent, if for no other reason than to examine all possibilities.
I also learned that "playing the devil" was a role for selecting a new pope.