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A review by gloame
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
4.0
This was published in 2013, and I'm reading it in April of 2018, so I went into this (library) book expecting some of the information to be outdated, but still hoping to glean some useful bits of knowledge.
That's pretty much what happened.
The sections on Twitter, Facebook, and Instagram were still highly relevant, and I really enjoyed the single-page case studies of good content and bad content for all of the platforms. I got some insights into how to better approach Twitter—a platform I love, but find hard to gain traction in—and Facebook—a platform I'm on constantly, but didn't see how marketing worked in before.
Vee's analysis of Pinterest was wildly off the mark, and it's been too long for me to remember if this is entirely due to the platform evolving or if he just didn't quite get it, even then. His predictions for Vine, Google+, and LinkedIn were also totally wrong, which was kind of a laugh as I was reading.
Tumblr was one area where, despite being a user, I hate the platform—and I'm not sure if his analysis of it is because he hasn't explored all its vast corners (or indeed, the vastest corner of all on there: fandom) or if it, too, has changed. Still I got a few interesting things to think about there. I will still avoid it as much as possible just because a large part of it feels very toxic to me, but maybe I can queue some things.
The takeaways: Five years on, still no one really competes with Facebook, Twitter, and Instagram.
I also learned that Michelin stars actually came from Michelin Tires and the Guinness Book of World Records actually came from Guinness beer. Neat!
Interesting read from Gary Vee—would like to see an updated version with commentary on what the current leading social media platforms lack, which would tell us where they might be going in the future.
That's pretty much what happened.
The sections on Twitter, Facebook, and Instagram were still highly relevant, and I really enjoyed the single-page case studies of good content and bad content for all of the platforms. I got some insights into how to better approach Twitter—a platform I love, but find hard to gain traction in—and Facebook—a platform I'm on constantly, but didn't see how marketing worked in before.
Vee's analysis of Pinterest was wildly off the mark, and it's been too long for me to remember if this is entirely due to the platform evolving or if he just didn't quite get it, even then. His predictions for Vine, Google+, and LinkedIn were also totally wrong, which was kind of a laugh as I was reading.
Tumblr was one area where, despite being a user, I hate the platform—and I'm not sure if his analysis of it is because he hasn't explored all its vast corners (or indeed, the vastest corner of all on there: fandom) or if it, too, has changed. Still I got a few interesting things to think about there. I will still avoid it as much as possible just because a large part of it feels very toxic to me, but maybe I can queue some things.
The takeaways: Five years on, still no one really competes with Facebook, Twitter, and Instagram.
I also learned that Michelin stars actually came from Michelin Tires and the Guinness Book of World Records actually came from Guinness beer. Neat!
Interesting read from Gary Vee—would like to see an updated version with commentary on what the current leading social media platforms lack, which would tell us where they might be going in the future.