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atlgoddess 's review for:
This is a very readable book that explains how much of our behavior is due to the unconscious. I would have probably rated it higher if I had not read about some of the same studies in newer books. This in no way diminishes the writer's approach to making complex ideas relatable by using narratives. Some readers have criticized the lengths of these narratives. My brain likes a story and will probably remember the facts conveyed longer for the stories.