A review by drapoco
Misbehaving: The Making of Behavioural Economics by Richard H. Thaler

5.0

Misbehaving is a tale of Behavioral Economics. The book outlines important people and cases without becoming overly complex. This is a feat since it is a book about the clash between of fields.
The book begins in the seventies and ends in the 10s. By having a chronological thread Misbehaving has a steady flow and introduces people, books, and places as they appear through the arc of the story. Sometimes it feels like a lot of namedropping. the Richard Thaler is not to blame for when things happen because that is when they happened.
Misbehaving is not hard read but it should be read consistently and in small chunks if you want most of the nutriment provided. I had numerous contemplations and talks based on every single chapter of Misbehaving and it will shape my future thinking.
This is my second sitting with Misbehaving, and I still learned new things and relearned things that I had forgotten. Therefore, Misbehaving is put on my list of books that I will re-read.
Overall, Misbehaving is an inspiring book that should be read by everybody who wants to know why we do as we do. This could be a fine companion if you read books on marketing, business management or self-improvement. Just to name a few of the fields where Misbehaving could be a nifty fit.