A review by robivy
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

3.0

Started off strong. Would have been a solid four stars after the first third of the book. The last two-thirds of the book was less interesting. Perhaps it's just that consumer market behavior is more interesting to me than human honesty or social choice. Definitely would recommend reading the first third of the book for anyone that is in management or marketing.