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A review by brandleberry
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk
informative
slow-paced
2.0
I read this book as part of a challenge I did; I think it's safe to say I would not have picked it up otherwise. This book bills itself as using Emotional Intelligence to take on and improve success from a business perspective. It's split into three parts, the first of which breaks up each of the 12 ingredients, with a "summary" about why it's important. The next part, which is almost half of the book, it's just a list of scenarios and how those 12 things can be applied; it's pretty much just used as a list of buzzwords. The last part is somewhat helpful, with ideas on how to work on these twelve skills.
Maybe it's because I'm not, nor have any desire to be, a business leader of any kind, but I did not get much from this book. It could also be because I've had emotional intelligence training where I actually learned where *I* could improve, instead of reading a book that is a general catch-all. In the end, this book honestly seemed like a cash grab to me. While the content isn't necessarily bad, I felt like it started off as an idea for a blog post, then was bloated up to a full length so it could be sold. And don't even get me started on the amount of times NFTs are mentioned....
Maybe it's because I'm not, nor have any desire to be, a business leader of any kind, but I did not get much from this book. It could also be because I've had emotional intelligence training where I actually learned where *I* could improve, instead of reading a book that is a general catch-all. In the end, this book honestly seemed like a cash grab to me. While the content isn't necessarily bad, I felt like it started off as an idea for a blog post, then was bloated up to a full length so it could be sold. And don't even get me started on the amount of times NFTs are mentioned....