A review by brandleberry
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk

informative slow-paced

2.0

 I read this book as part of a challenge I did; I think it's safe to say I would not have picked it up otherwise. This book bills itself as using Emotional Intelligence to take on and improve success from a business perspective. It's split into three parts, the first of which breaks up each of the 12 ingredients, with a "summary" about why it's important. The next part, which is almost half of the book, it's just a list of scenarios and how those 12 things can be applied; it's pretty much just used as a list of buzzwords. The last part is somewhat helpful, with ideas on how to work on these twelve skills. 
Maybe it's because I'm not, nor have any desire to be, a business leader of any kind, but I did not get much from this book. It could also be because I've had emotional intelligence training where I actually learned where *I* could improve, instead of reading a book that is a general catch-all. In the end, this book honestly seemed like a cash grab to me. While the content isn't necessarily bad, I felt like it started off as an idea for a blog post, then was bloated up to a full length so it could be sold. And don't even get me started on the amount of times NFTs are mentioned....