valeriabookworm 's review for:

How to Win Friends & Influence People by Dale Carnegie

4.0

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This book was recommended to me throughout my career by many behavior analysts and I can see why. It truly illustrates the behavior analytic concepts of positive reinforcement, motivation, avoidance, etc with relatable examples and explains them in plain English. It is unfortunate that this way of interacting with one another is not more mainstream, even among those of us in the business of changing behavior.