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A review by desmonday
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis, Morgan Brown
5.0
Regardless of the size of your business, this book provides an overabundance of information on ramping up customers and revenue. It is extra useful for startups looking to grow rapidly in early stages.
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expect you to believe it. Everything presented is backed up with examples where that specific strategy was used successfully by companies in the past.
The only negative thing you could really say about Hacking Growth is that there is TOO MUCH information at times. But is that really a bad thing?
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expect you to believe it. Everything presented is backed up with examples where that specific strategy was used successfully by companies in the past.
The only negative thing you could really say about Hacking Growth is that there is TOO MUCH information at times. But is that really a bad thing?