A review by creech
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

5.0

Going to re-read it right away. Framing isn’t new but going into this depth, and his language and model crystallizes some pragmatic ways of using modern research in neuroscience is super fun, fresh and needed.

So glad he didn’t come at it from the angle of the pile of sales books already out there with their language.