A review by sifter
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Jeff Gothelf, Josh Seiden

4.0

While it's rooted in Agile and lean principles, what's interesting about Sense & Respond is it tries to provide the reader with techniques for applying those ideas well beyond the team or the individual discipline. This is a "whole company" book, about how you apply a continuous learning, design and deployment model and survive contact with HR, finance, marketing etc. It's very well written - crisp, super condensed and mature. This is a book you can give to the C-suite and expect to find it given a positive reception.