A review by lorenzana
To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History by Lawrence Levy

4.0

9/10. A fun ride through Pixar's history through the lens of finance, strategy, and friendship.

I was gonna give this an 8, but those last few chapters where Levy looks back at his journey, relates it to the Middle Way teaching, and reminisces about how improbable this journey was just made it all click.

I feel like I've taken the success of Pixar for granted. It's such a household name that it's hard to imagine a world where it didn't exist. This gave me a newfound love and respect for the brand, knowing that it was the outcome of a few strategic choices that helped it go big.