A review by branev
Traction: How Any Startup Can Achieve Explosive Customer Growth by Justin Mares, Gabriel Weinberg

2.0

I usually comment personally under most books I have read. Here, though, I found a review which totally reflects my view. It is By Nico (https://www.goodreads.com/user/show/10052278-nico). Here it goes:

traction is all about early growth for startups. the book is a good compilation of techniques and ideas, but nothing spectacular if you have followed the developments in digital marketing in recent years.

I'd recommend this to founders who have no idea about digital marketing.

P.S: here I follow for the first time the Goodreads rating explanation. So 2* = "it was ok".