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A review by davorko97
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone
4.0
Lengthy but worthy read.
This is the sequel to Brad Stone's The Everything Store, where he covered Amazon until Alexa was introduced, and since Amazon grew even faster since then, of course Brad Stone used the opportunity to write this book as to cover the later years.
Just as The Everything Store, the book has depth, stories from multiple sources, interesting bits from interviews wih all sorts of people who worked with Amazon. The book is written nicely, however I find it too long. There was some stuff which honestly I did not find important for a book about Amazon and Jeff Bezos (too many political topics, including Jeff Bezos's feud with Trump, the Washington Post, etc.)
I honestly liked the Everything Store a lot more, but still, you have to read both books to understand how Jeff Bezos works.
My key takeaway is for entrepreneurs: "Obsess over the customer experience".
This is the sequel to Brad Stone's The Everything Store, where he covered Amazon until Alexa was introduced, and since Amazon grew even faster since then, of course Brad Stone used the opportunity to write this book as to cover the later years.
Just as The Everything Store, the book has depth, stories from multiple sources, interesting bits from interviews wih all sorts of people who worked with Amazon. The book is written nicely, however I find it too long. There was some stuff which honestly I did not find important for a book about Amazon and Jeff Bezos (too many political topics, including Jeff Bezos's feud with Trump, the Washington Post, etc.)
I honestly liked the Everything Store a lot more, but still, you have to read both books to understand how Jeff Bezos works.
My key takeaway is for entrepreneurs: "Obsess over the customer experience".