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mrericmendez 's review for:
The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon, Brent Adamson
challenging
informative
inspiring
reflective
slow-paced
Very dry read but brings up important concepts, such as taking control of the sale, acquiring insights beforehand & generally doing your homework. Key takeaway for me is to keep learning and don't think you need to be born with skills. Everyone can become a great seller with effort and time. Recommend this for anyone, not only in sales, but just in general for keeping in touch with the current times of how selling works in this digital era.