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zuomiriam 's review for:
I read this book because I love Vedantam's podcast (also called Hidden Brain). This book was a quick read -- I read most of it on a lazy Saturday afternoon. It offers valuable insights on the role of the unconscious brain in what Vedantam calls concentric circles, starting from biases in schoolchildren all the way to the hidden brain's influence in presidential elections. Though Vedantam engages in a number of controversial topics -- racial biases, suicide bombers, and gun ownership -- this book strives to avoid political affiliations, instead sticking to scientific research. Perhaps my main quibble with this book is that it feels short: fortunately, Vedantam continues much of the same line of inquiry in his podcast (which I highly recommend).