2.0

”When was the last time you heard about someone who stuck with a dead-end job or a dead-end relationship or a dead-end sales prospect until suddenly, one day, the person at the other end said, ‘Wow, I really admire your persistence; let’s change our relationship for the better’? It doesn’t happen.”

I’m always captivated by pieces of work that straddle the intersection of two different genres of medium. When does the short story become the novella, the novella a novel? When does a mini-series become a television show? When does a Tiktok become a short Youtube video become a long form Youtube video become an independently released documentary?

There is a genre of nonfiction book that could easily have been an article. These books have a title + subtitle combo that’s so descriptive that I already pretty know what the book is getting at. Make the book self-help, needing very few sources of objective info, and it might as well be a TED Talk.

This book talks about how quitting too soon can keep you from discovering greatness, and how not quitting soon enough can keep you wasting time and resources in a dead end environment. Agreed. It uses big, evocatively broad brush statements to say that being average is a waste of time (but being the best of a hyper localized micro-market is great, all about scope and context.) Okay.

I’m always at a loss what I’m supposed to do at the end of these. I say “Okay” out loud and try to keep that thought in mind as I move forward, I guess.