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A review by jorisvanmens
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti
5.0
(Review from a few years back) A book on product innovation. It proposes the product creator should not focus on users, but instead spend his time engaging in discourse with “interpreters” (scholars, suppliers, analysts, companies in other fields, etc.) This allows him to form theories about how new products could convey new meaning to people. The most successful products innovate on both technology and meaning.
The product is delivered as a “proposal” to the end user. It is not something the user was looking for -- an innovative product will take getting used to and will stand criticism before slowly gaining widespread adoption.
The book uses a lot of examples from Italian design (e.g. Alessi, Artemide, Fiat). Overall a great read, in particular as it strikes a different tone from many other (often software-focused) product / design innovation books I've read.
The product is delivered as a “proposal” to the end user. It is not something the user was looking for -- an innovative product will take getting used to and will stand criticism before slowly gaining widespread adoption.
The book uses a lot of examples from Italian design (e.g. Alessi, Artemide, Fiat). Overall a great read, in particular as it strikes a different tone from many other (often software-focused) product / design innovation books I've read.