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A review by emanon_
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
The book was quite good. It’s a good if you’re trying to get into marketing literature and not looking for suggestions into how to do things. It’s not a guid book but more of a history one. I loved how informative it was with loads of real time examples and no hypotheticals.
It is an old book (2002) and some of the language and ideas are now (2023) a bit outdated but the core of it can still be relevant.
So far we’ve noticed brands use and overuse sneezers (influencers) and ideaviruses (trends). We have come a long way from having influencers do their job just for the money to having them promote brands because they genuinely believe in them. Trends on the other hands have come from being “the cool new thing” to “the cool new thing that will definitely be forgotten in 2 weeks” and that’s problematic. Brands currently need to start practicing finding their Purple Cow all over again because otherwise they fern to bend with the herd of sheep that’s been attacking us, the consumers.
The current drivers for a successful business seem to be the following:
- engagement
- personalisation
- authenticity
- sustainability
- ethics
If your bands doesn’t have these 5 components as a given your Purple Cow, however good will probably fail. People now research even if something is not exactly ‘otaku’ for them. Seth was right when saying that a brands is remarkable when it’s drivers are obsessed with the product but it’s also difficult to find people who’re obsessed and still willing to be a part of something bigger than them.
I feel like I can go on and on with this review but I’ll stop here and let whoever read this continue with their thoughts.
It is an old book (2002) and some of the language and ideas are now (2023) a bit outdated but the core of it can still be relevant.
So far we’ve noticed brands use and overuse sneezers (influencers) and ideaviruses (trends). We have come a long way from having influencers do their job just for the money to having them promote brands because they genuinely believe in them. Trends on the other hands have come from being “the cool new thing” to “the cool new thing that will definitely be forgotten in 2 weeks” and that’s problematic. Brands currently need to start practicing finding their Purple Cow all over again because otherwise they fern to bend with the herd of sheep that’s been attacking us, the consumers.
The current drivers for a successful business seem to be the following:
- engagement
- personalisation
- authenticity
- sustainability
- ethics
If your bands doesn’t have these 5 components as a given your Purple Cow, however good will probably fail. People now research even if something is not exactly ‘otaku’ for them. Seth was right when saying that a brands is remarkable when it’s drivers are obsessed with the product but it’s also difficult to find people who’re obsessed and still willing to be a part of something bigger than them.
I feel like I can go on and on with this review but I’ll stop here and let whoever read this continue with their thoughts.