A review by preslavrachev
Hooked: How to Build Habit-Forming Products by Nir Eyal

4.0

For his young age, Nir Eyal has managed to gain quite a bit of experience working in several successful startups. His book offers a more of a psychological explanation, into what turns certain products into habits, and offers different aspects to look into, when trying to build products and services that stick. At the end of the book, Eyal discusses the moral implications of turning the use of a product into a habit, and how to avoid turning it into abuse. This is a topic that is seldom discussed among startup founders and product builders, and I believe, needs to be voiced out more often.

Unlike "Traction", this book is not going to give you concrete steps and tools of how to achieve user growth and increase user acquisition, but will rather make you think, and put yourselves into the eyes of your potential customers.