A review by cynstagraphy
Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable by Roger Horberry

4.0

Brilliant and brief. A good way to get started in the world of copywriting and remembering John E. Kennedy, father of copywriting. His model of salesmanship-on-print and everything he stands for seems to have been forgotten by contemporary advertising. Want an example? One word: "simples". Ugh.