4.0

Branson combines personal experience and external examples in a well-rounded and easy-to-read business book.

Pro: Full of humbling and uncomplicated leadership advice. To summarize my key takeaways --- follow your dreams, focus on quality products/experiences instead of profits [and the profits will follow], have fun, LISTEN [seriously this is like 25% of the book], take notes, make a positive difference, and communicate at all levels [with customers, staff, and amongst all divisions of the company].

Con: Heavy focus on "how to be an entrepreneur", which isn't what I wanted to explore.