A review by hinrichvoss
The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer

fast-paced

1.25

Cross-cultural management is an important field for international business and there is great research in this field by Hofstede, Schwartz and others. This book would benefit from exhibiting the same academic rigour as those other works and be very clear about how data was collected, analysed and made sense of, and how the current is adding value beyond those studies.