A review by raindrop2012
Creating Things That Matter: The Art and Science of Innovations That Last by David Edwards

4.0

This is not a guide book that tell you how to create things that matter, though it Briefly mentioned the three stages ideation, experiment and exhibit. The professor just show you Different stories of Creating that matters, and core principles.

As mentioned in the book, Nohria finished his preface by saying, we're not missing arguments today, We are missing experience. Our students should be creating such a fresh experience and eventually following into creative careers.

It likes our PDCA cycle, with guiding principles : passion , empathy ,intuition ,innocence ,humanity ,aesthetic intelligence ,obsession .