A review by crystallyn
Fanocracy: Turning Fans Into Customers and Customers Into Fans by Tony Robbins, Reiko Scott, David Meerman Scott

5.0

I've been a fan of David Meerman Scott's writing since I was a young PR pro decades ago. When I heard that Fanocracy was coming out I was thrilled. As someone with a background in a little cog-sci, I was intensely interested in the science (which his daughter, Reiko Scott, brings to the table) behind what makes people want to become fans. I have made some shifts in the way I market some of my own projects as a result of what I learned in this book, and have seen very positive results. It's a new way to think about marketing and selling through making better connections with people, by drawing them in and making them part of your tribe. A win-win for everyone.