A review by isafacethemoon
This Is Vegan Propaganda by Ed Winters

4.0

One of the things that saddens me the most is the indifference of people towards animal suffering, environmental destruction and public health. And yes, I say indifference, not lack of knowledge, because many people know every. single. reason. to stop eating animals and, yet, continue to do so.

And this is precisely the reason I cannot give this book 5 stars. I know that it does change the minds of many people towards being vegan; but this is not the kind of book I would recommend to many of the people to whom I had the opportunity to discuss the matter. These people don't want logic, scientific evidence or a feeling of guilt. They want comfort, routine and to hide behind a lack of morality, as long as the bigger part of society stands on their side.

In this book, Ed presents a concept named cognitive dissonance. As an example, he talks about a cult where people believed an UFO would come to save the world from destruction, on a specific date. When the day came and no UFO appeared, some people understood that what they believed was wrong; on the other hand, others decided to construct the narrative that no UFO came because they saved the world from destruction by believing in the ETs.

This is precisely what happens to people when faced with the reality of veganism. They either admit they act wrongly and decide to change, or they try justify their behaviour.

This being said, if you are someone with a sense of morality, critical thinking and empathy, read this book. If, afterwards, your position towards eating meat and animal products is the same, I'm sorry, but you're wrong about yourself.