A review by hannahleelovestoread
Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book by Rob Kosberg

informative fast-paced

5.0

In this book, author Rob Kosberg begins by discussing how, at one time, the reach of his professional content didn’t match what he recognized as its superior quality. For him, the solution — which eventually became the central tenet of his brand, Bestseller Publishing — was to revamp the entire process by which authors market their new books. As such, in this book, he instructs authors exactly how to follow his advice. 

This is an immensely helpful informative piece for any aspiring author. Even though I have no current plans to write a book, as a voracious reader, I was fascinated by what I learned. I was intrigued, for example, by the concept that the mind best retains information in ones and threes and how this is a crucial tool when creating a subtitle. I also was struck by how much consideration goes into the choice of the color of a book’s cover, as every tone conveys a certain mood; pink, for example, is fun and especially attractive to a female audience, while blue emits trustworthiness. 

I had a lot of fun reading this book, and I strongly recommend it to anyone with any interest in the publishing industry.