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A review by effortlesslybookishbre_
Cultish: The Language of Fanaticism by Amanda Montell
challenging
dark
informative
mysterious
reflective
fast-paced
Cults and Cult-like followings are ingrained into almost every part of our society, from mundane Instagram followings to the more extreme and downright dangerous cults such as Jim Jones's Jonestown and Marshall AppleWhites Heaven's Gate among many others. Cultish seeks to uncover the language and how these very prominent cults rise and maintain power over their followers. However, what this book fails to do is introduce its audience to any new ideas or way of thinking about Cults.
This book presents ideas about cults as if they are new ideas, such as how many of their "charismatic" leaders are white males, and usually get away with their behavior on that merit alone. I felt as if the cults themselves and their fanaticism were overlooked to discuss and seemingly punch down on its followers. More focus was put on the followers of different cult-like movements (not even cults themselves in reality) Yes the followers of these movements are a key to these movements' success, but more focus was on the money they spent on brand-name clothing or how outlandish their mantras were, versus the abusive, misogynistic, and borderline racist environments the leaders and creators of these 'cults' fostered.
I felt as if the cults themselves were mentioned but never actually talked about, especially cults that are still in existence such as The Church of Scientology. While the book's main focus is on the language these cults use, I feel as though you too need to understand what these cults are, how they operated, rose to prominence, and sometimes sustained prominence. Different cults were discussed in the text but were never given a clear or in-depth backstory, especially Scientology which is still popular among many celebrities, despite the church being accused of abusing its members, the children with the church, and covering up abuse in the church. Its new leader David Miscavige is barely even mentioned when he is at the forefront of the church's new leadership.
This is a great read if you are new to researching cults or just want to gain a surface-level understanding of cults, cult-like followings, and the language of cult followings. However, if you already have an understanding of cults or have done research into them, this book will not tell you anything you probably don't already know.
This book presents ideas about cults as if they are new ideas, such as how many of their "charismatic" leaders are white males, and usually get away with their behavior on that merit alone. I felt as if the cults themselves and their fanaticism were overlooked to discuss and seemingly punch down on its followers. More focus was put on the followers of different cult-like movements (not even cults themselves in reality) Yes the followers of these movements are a key to these movements' success, but more focus was on the money they spent on brand-name clothing or how outlandish their mantras were, versus the abusive, misogynistic, and borderline racist environments the leaders and creators of these 'cults' fostered.
I felt as if the cults themselves were mentioned but never actually talked about, especially cults that are still in existence such as The Church of Scientology. While the book's main focus is on the language these cults use, I feel as though you too need to understand what these cults are, how they operated, rose to prominence, and sometimes sustained prominence. Different cults were discussed in the text but were never given a clear or in-depth backstory, especially Scientology which is still popular among many celebrities, despite the church being accused of abusing its members, the children with the church, and covering up abuse in the church. Its new leader David Miscavige is barely even mentioned when he is at the forefront of the church's new leadership.
This is a great read if you are new to researching cults or just want to gain a surface-level understanding of cults, cult-like followings, and the language of cult followings. However, if you already have an understanding of cults or have done research into them, this book will not tell you anything you probably don't already know.
Content Warnings
Moderate: Racism, Suicide, Body shaming, Fatphobia, and Misogyny