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A review by alexblackreads
Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture by Sara Petersen
4.0
Adding the caveat at the beginning of this review that I do not have kids, do not wish to have kids, and do not consume "momfluencer" content. That definitely colors my opinion of this book.
I struggled a lot with the first half, which was definitely a me thing. Petersen spends most of that time discussing generic momfluencers (white, rich, pretty, etc) and her relationship with them, as well as her relationship with motherhood in general. I had no interest in those topics (silly me for picking up a book about those topics) and almost dnfed.
But the second half was different. Petersen got really in depth on a variety of topics, all pertaining to performing parenthood online, but not always with that as the focus. She discussed minimalism, the tradwife to rightwing extremist pipeline, racism, classism, what it's like to perform these topics for an audience. It was so well researched and absolutely fascinating. She offered tons of insight and did great interviews and I thoroughly enjoyed it.
I struggled a lot with the first half, which was definitely a me thing. Petersen spends most of that time discussing generic momfluencers (white, rich, pretty, etc) and her relationship with them, as well as her relationship with motherhood in general. I had no interest in those topics (silly me for picking up a book about those topics) and almost dnfed.
But the second half was different. Petersen got really in depth on a variety of topics, all pertaining to performing parenthood online, but not always with that as the focus. She discussed minimalism, the tradwife to rightwing extremist pipeline, racism, classism, what it's like to perform these topics for an audience. It was so well researched and absolutely fascinating. She offered tons of insight and did great interviews and I thoroughly enjoyed it.