A review by mdrfromga
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

3.0

Interesting look into irrational behavior. The trick, if there is one, is to identify when you're prone to make such decisions. It takes a cool, rational mind to walk away from a project, deal, etc. when everyone around you is urging the opposite. Knowing your own tendencies is the first step. Well, reading the book is the first step to understand the landscape of decision-making pitfall - and then avoid them. Would have liked to see more attention given to strategies for avoid poor behaviors.