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xinetr 's review for:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna
by Seymour Sudman, Norman M. Bradburn, Brian Wansink
I actually read the 1982 version, borrowed from Gutman Library. An oldie but goodie, for sure. That one had only two authors Sudman & Bradburn so hopefully I can take a look at the newer edition with input from the 3rd author.