A review by bhouse
To Sell Is Human: The Surprising Truth about Moving Others by Daniel H. Pink

4.0

Not as good as Drive, but many good principles on why selling is both natural and a pervasive part of all of our lives - whether a person works in sales or not. This book is about the art of persuasion - and how that process has changed in the digital / information age.

2nd half of the book lost steam - but some great lessons. If you work at a tech company, I recommend all the technical staff should read - build empathy for their sales & marketing counterparts.