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A review by annguyen98789
Traction: A Startup Guide to Getting Customers by Gabriel Weinberg
4.0
#1 reason startups fail is because they don't generate any traction. Traction is downloads, installs, subscribers, etc. You don't need a better product. You need traction. Product development and traction experiments should run in parallel, they are both needed
Step 1. Think of all the traction channels that exist (paid ads, word of mouth, viral, earned channels, etc).
Step 2. Rank each one on ease, predicted effectiveness for your market, how long it will take to measure results (faster is better).
Step 3. Pick 3 and run concurrent tests
Step 4. Keep optimizing, examine results, if you can't reach an effective CPA, it might be a better idea to move on to a different company.
Step 1. Think of all the traction channels that exist (paid ads, word of mouth, viral, earned channels, etc).
Step 2. Rank each one on ease, predicted effectiveness for your market, how long it will take to measure results (faster is better).
Step 3. Pick 3 and run concurrent tests
Step 4. Keep optimizing, examine results, if you can't reach an effective CPA, it might be a better idea to move on to a different company.