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3.0

Interesting book that doesn't take itself too seriously. The author is self-deprecating, his research revealing (often devastatingly so), and the stories veer either towards bleakly dark or painfully hilarious. Who knew that Google searches could reveal so many discrepancies between who we are, who we think we are, and who we want to be ? (Ok and granted, I like learning about these juicy findings but the level of data-mining in the book was also a bit alarming and another reason to stay off the internet).