A review by erboe501
Cultish: The Language of Fanaticism by Amanda Montell

funny informative reflective medium-paced

5.0

As an English lit major myself, I love how Montell argues that one of hallmarks of a cult is the language they use to manipulate, isolate, and control their followers. By emphasizing language with "thought-terminating cliches", cults can short-circuit anyone's doubts or questions. I learned that the type of person susceptible to cults is someone who is optimistic, community-focused, and a social advocate. It was thought-provoking to learn how  MLM and pyramid schemes share many traits with more traditional cults as well. This is a book I'd definitely like to return to in the future to refresh the ideas.
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