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A review by aarthyketh
Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy by Lawrence Ingrassia
4.0
4.5 stars ⭐️
What an easy, wonderful and insightful read. I am extremely familiar with a lot of DTC brands that have emerged and taken over the market like behemoths since the start of social media marketing. However, even with my knowledge in these brands, it was really great to get insider information on exactly how these branded started and where they ended up. In summary, if you are interested in DTC, whether you have knowledge on it or just tapping into this space, this is a good book on the biographies of many of big DTC companies. Ingrassia also writes in a way that keeps the readers engaged!
Highly Recommend!
What an easy, wonderful and insightful read. I am extremely familiar with a lot of DTC brands that have emerged and taken over the market like behemoths since the start of social media marketing. However, even with my knowledge in these brands, it was really great to get insider information on exactly how these branded started and where they ended up. In summary, if you are interested in DTC, whether you have knowledge on it or just tapping into this space, this is a good book on the biographies of many of big DTC companies. Ingrassia also writes in a way that keeps the readers engaged!
Highly Recommend!