A review by katymul
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

informative inspiring medium-paced

4.5

It's a relief to find a nonfiction, expository craft book that focuses on the big picture, big wins that will actually improve your writing. So many get bogged down in structure and exact phrases and other things that are important but not nearly so important as the core idea, writing to make your audience care, and thinking through the Curse of Knowledge, as they call it. It's practical advice that starts with the thinking behind any piece of writing and continually challenges writers to think about the AUDIENCE rather than the writer's self-expression.